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The following Terms and Conditions apply to the Augmented Reality Innovation Challenge:

Disclaimer: We reserve the rights to alter the following Terms and Conditions. We reserve the right to change these terms and conditions at any time, and you agree to abide by the most recent version of these Terms and Conditions. Do not enter this challenge if you do not agree to all of the following Terms and Conditions.

  1. These terms apply

    1. By applying through the Augmented Reality Innovation Challenge website ( (“Application”), you agree to these Terms and Conditions.

    2. If submitting a Group Application, you warrant that you have obtained consent from each group member and that each group member agrees to these Terms and Conditions.

    3. Applications must comply with these Terms and Conditions to be valid and accepted.

  2. Selection Process

    1. The selection process includes the following stages:

      1. Applications of Interest 

      2. Evaluation by the Transport Evaluation Panel 

      3. Pitch Day where teams selected as high-potential applications will be invited to pitch to a panel of expert judges and Transport Executives

      4. Incubation. Teams selected from the Pitch Day will be invited to engage in a 12 week incubation program

      5. Demonstration Day. Market ready products due to launch not later than 23 June 2021.

      6. Endorsement. Solutions that meet the endorsement criteria may be endorsed by TfNSW.

  3. Applications of Interest

    1. Application Period. Applications opened at 2:00PM Wednesday 14 April, 2021 and close at 11:59PM on Wednesday 5 May, 2021.

    2. Late Submissions to the Application. Any Application not received by TfNSW via the Innovation Challenge website ( during the Application Period will not be considered.

    3. Applications of Interest are deemed to be received at the time they are received by the Innovation Challenge website ( and not at the time of submission by the Applicant. TfNSW does not accept responsibility and is not liable for late, lost, incomplete, incorrectly submitted, delayed, illegible, corrupted or misdirected Applications of Interest, claims or correspondence due to error, omission, tampering, deletion, theft, communications failure or otherwise. TfNSW has no control over communications networks and is not liable for any problems associated with them due to traffic congestion, technical malfunction or otherwise. TfNSW is not liable for any consequences of user error including (without limitation) costs incurred.

  4. Eligibility to submit an Application

    1. For the purpose of these Terms and Conditions, a reference to an Application means an individual or group of individuals who have submitted an Application in accordance with clause 6 of these Terms and Conditions.

    2. Applications of Interest are open to:
      (a) individuals; and
      (b) groups of individuals and organisations (each a Group Applications);

    3. Individual Applicants or any member of a Group Application under the age of 18 must submit written consent from a parent or guardian with their Application.

    4. Employees and their immediate families of TfNSW, Roads and Maritime Services, Sydney Trains and NSW Trains are not eligible to enter the competition.

  5. Execution of Response

    1. Respondents undertake to respond as a single entity, or as the prime contractor if the Respondent is part of a consortium.

    2. Respondent’s will identify potential Conflict of Interest that exists in relation to the submission form 

    3. The Respondent and its related bodies corporate have not and will not engage in conduct which is collusive, anti-competitive, corrupt and/or unethical in connection with the RFEOI process;

    4. The Respondent agrees to be bound by the provisions of the RFEOI; and

    5. The Respondent represents, warrants and undertakes that:

      1. the information in this Response is true, accurate and complete and not misleading; and

      2. the Respondent is aware of, and will comply with, the requirements of the Goods and Services Procurement Policy Framework For NSW Government Agencies.

  6. How to Submit Application

    1. Applicants must complete and submit the application form available on the Innovation Challenge website (

    2. To register, Applicants are required to:

      1. Submit complete and accurate contact details, including:

        1. Team name (if Group Applications);

        2. ABN (if applicable);

        3. Individual Applicant’s full name;

        4. Applicant’s contact email address, contact phone number, organisation or university (if applicable); and

        5. If Group Application, nominated primary contact and details as outlined in paragraph (

      2. Provide a brief summary of product idea (Idea);

      3. Answer all questions set out on the application form.

    3. Applications of Interest that do not comply with these Terms and Conditions are invalid and will not be accepted.

    4. Applicants may submit multiple Applications of Interest. A separate Application must be submitted for each idea.

  7. Selection of successful Applicants

    1. An evaluation panel will be appointed by TfNSW (Evaluation Panel) to assess all Applications of Interest.

    2. The Evaluation Panel will assess all Applications of Interest against the Evaluation Criteria determined by TfNSW in its sole discretion.

    3. The Evaluation Panel will score and rank all valid Applications of Interest and recommend a certain number of Applicants (Approved Applicants) for approval to be invited to pitch or be considered to become an Approved Applicant.

    4. TfNSW’s decision to accept any Approved Applicants is final and no correspondence will be entered into. TfNSW will not disclose any details regarding the Evaluation Panel’s assessment of Applications of Interest except where required to do so by law.

  8. Evaluation Criteria (Table 1)


Evaluation Criterion



Customer Experience

Alignment with challenge outcomes and the transport problems to be addressed.

Submissions should provide reference to the customer problems defined in the information session.

Must improve customer outcomes or improve efficiency for customers.

Does the solution address the challenge statement(s)?

Is the customer value proposition clear?

Does the solution possess a compelling user interface?

Is the solution appealing, effortless, intuitive and easy to use?

Enhances the experience of customers.

Best practice principles applied.

The solution feels fast, responsive and smooth to use.

Easily accessible by potential customers.

Market Feasibility

Does the submission have market differentiation?

Does it contribute to the desire for diversity of solutions?


Potential target customers are identified.

Is the solution scalable and easily applied to other similar markets beyond the applicant’s immediate environment?

Does the solution demonstrate knowledge of Augmented Reality?

Is the product unique?

Product is available to most people in the target market (e.g. app platform)

TfNSW will be looking for a group of technology demonstrations that enable a number of different potential solutions to be assessed.


Proposals that represent a genuinely new and different approach to addressing a transport customer problem.

The solution is original and unique in comparison with similar or alternative products in the market.

The solution creates social impact to create or effect positive or desirable changes within the target market.

There are tangible technical innovations where the innovation is using new or emerging technology.

Technical Feasibility and Potential speed to market

Speed to market includes both the ability for the pilot solution to be implemented in the near term, and for broader rollout to occur without substantial delay if required post the evaluation of the pilots


Pilots that can be implemented into the broader transport network

Is the solution market ready? 

The team has conducted appropriate quality assurance to ensure the solution is stable?

Does the team have demonstrated technical capability?

Is the application written using a contemporary language that does not create on-going technical debt?

Does the solution adhere to the interface conventions of the platform for which it has been built?

  1. Award

    1. Approved Applicants will be given access to TfNSW Subject Matter Experts (SMEs) who will be made available during development to provide advice and support. Products will then be tested and assessed during demonstrations.
      Please note when entering the challenge that Approved Applicants must be able to produce a market-ready product.

  2. Incubation

    1. Teams who are selected to progress past the Pitch Day will be invited to incubation. Incubation consists of a 4 week intensive support program where Applicants get access to subject matter experts and funding. 

  3. Endorsement

    1. TfNSW may choose to endorse Approved Applicants. TfNSW endorses products that are of high quality, innovative and solve customer problems. Endorsed products are required to meet the following Criteria.

    2. Endorsement Criteria 

      1. Organisational strategic Alignment: There is an organisational strategic alignment or demonstrated commitment to delivering improved customer outcomes.

      2. Demonstrated ability to deliver an improved customer experience. The product is unique, innovative and differentiated from other products that are available.

      3. Technology and Resource capability and availability: The proponent has the resources and capability and technology to deliver the proposed solution. The technology to deliver the solution is available and accessible.

      4. Proposed timeframe and approach to achieve the milestones: There is a feasible approach that will be taken to design, build and deliver the solution to be ready for a customer pilot.

      5. Indicative Investment Required: The Seed funding required to perform the service is identified and is the best value for money for government.  A model to commercialise and make sustainable is known.

      6. Compliance with NSW Government SME Policy (for all tenders) and an SME Plan (where value of procurement exceeds $10M)

    3. Endorsed products will receive support from TfNSW, as well as inclusion in media activities such as press releases, social media campaigns and and Open Data Hub and Developer Portal websites.
      Approved Applicant’s products will be tested before being endorsed and launched to the market.

    4. Endorsed products may receive funding from TfNSW to support the development and promotion of their solution. 

  4. No compensation or reimbursement

    1. All costs associated with the Application and attendance to any activity of the Augmented Reality Innovation Challenge are costs borne by a Applicant (including, without limitation, any data or internet costs incurred in accessing the application form, developing the Idea before, during or after the Application Period or travel to or from any activity).

  5. No Relationship or Obligation

    1. Applicants acknowledge that acceptance of the Award, or any Endorsement by TfNSW, creates no relationship with TfNSW and TfNSW is under no obligation to engage in negotiations or enter into a commercial relationship with the Applicant.

  6. Misconduct of Approved Applicant

    1. TfNSW reserves the right to disqualify and reject any application and terminate any access granted to any Applicant or Approved Applicant that it considers to have engaged in misconduct or sought to benefit by using the intellectual property of other Applicants or otherwise.

  7. Provision of misleading information upon submission of a Application

    1. Applicants who are deemed by TfNSW to have provided incorrect, misleading or fraudulent information may, at the discretion of TfNSW, be deemed invalid.

  8. Intellectual property rights

    1. Unless otherwise provided by law, Applicants own any intellectual property rights in the submission of presentations and Applications of Interest.

    2. Applicants grant TfNSW a perpetual, irrevocable, worldwide, royalty and payment free, transferable, sub-licensable right to exercise all of the intellectual property rights in the contributions for the purpose of assessing Applications of Interest and Ideas.

    3. Applicants warrant that they have the right to grant the licenses described above. If you are not in a position to grant the licenses set out above, please do not make any contribution to the Application.

    4. All Applicants warrant that their Application is their own original work and does not infringe the Intellectual Property Rights of any other person.

    5. Without limiting or otherwise restricting clause 9.1, Applicants hereby indemnify TfNSW against any third party liabilities, claims, costs, expenses (including legal costs), loss or damage incurred by TfNSW as a result of publishing any material submitted by Applicants as part of their Application.

  9. Non-Disclosure

    1. The successful Applicants, their partners, employees or agents shall not, without prior written approval of TfNSW, disclose information or release material of a confidential nature provided to the successful Applicants by TfNSW in connection with the provision of the data, to any person other than TfNSW.

  10. Marketing

    1. The successful Applicants, their partners, employees or agents shall not, without prior written approval of TfNSW, disclose information or release material of a confidential nature provided to the successful Applicants by TfNSW in connection with the provision of the data, to any person other than TfNSW.

  11. Limitation of liability

    1. Except for any liability that cannot be excluded by law, TfNSW (including its officers, employees and agents) will not be liable for any loss or damage whatsoever that is suffered or sustained (including but not limited to indirect or consequential loss) or for any death, illness, personal injury or property damage suffered or sustained (even caused by negligence), as a result of, or in any way connected with, this Application or Award.

    2. To the extent permitted by law, all Applicants agree to release, fully indemnify and keep fully indemnified, TfNSW (including its officers, employees and agents) from and against all liability, cost, loss, damage, expense, claim or other right of action arising out of, or in connection with, this Application or accepting or using the Award including (but not limited to) death, illness or personal injury and damage to property and whether direct, indirect, consequential, foreseeable, due to some negligent act or omission or otherwise.

    3. The Approved Applicant may be required to sign and return to TfNSW a legal release and indemnity in a form determined by TfNSW as a condition of receiving the Award. Failure by the successful Applicants to return the signed releases and indemnities may result in the entitlement to the Award being forfeited.

  12. Personal information

    1. The details contained in Application are protected by security safeguards compliant with the Privacy and Personal Information Protection Act 1988 (NSW). TfNSW collect Applicants’ personal information in order to conduct the Application. If the information requested is not provided, a Applicant may not register. By submitting a Application, unless otherwise advised, Applicants also agree that TfNSW and its contractors may use this information, in any media for future promotional, marketing and publicity purposes, including but not limited to sending the Applicant electronic messages or telephoning the Applicant, without any further reference, payment or other compensation to the Applicant. A request to access, update or correct any information should be directed to TfNSW. All information relating to Applicants provided to TfNSW will be held in accordance with TfNSW’s Privacy Policy which is available at

  13. Miscellaneous

    1. Applicants are responsible for obtaining their own independent legal and financial advice regarding these Terms and Conditions.

    2. All times listed in these Terms and Conditions of are Australian Eastern Standard Time (AEST).

    3. TfNSW reserves the right to amend these Terms and Conditions at any time during the Application Period.

    4. These Terms and Conditions will be construed according to the laws of New South Wales and Applicants submit to the exclusive jurisdiction of the courts of that State.

    5. “Including” is not a word of limitation.

    6. Failure by TfNSW to enforce any of its rights at any stage does not constitute a waiver of those rights.

    7. If a word or phrase is given a defined meaning, any other part of speech or grammatical form of that word or phrase has a corresponding meaning.

    8. A word importing the singular includes the plural (and vice versa).

    9. If any of these Terms and Conditions are held to be invalid, unenforceable or illegal for any reason, the remaining Terms and Conditions shall nevertheless continue in full force.

    10. Nothing in these Terms and Conditions is to be interpreted against TfNSW solely on the ground that TfNSW put forward these Terms and Conditions or any part of them.