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Marketing Resources

TfNSW encourages the use of transport data to produce innovative products and outcomes for our customers. To make identification of public transport easier for our mutual customers, TfNSW provides developers with official brand elements.


While TfNSW provides data to developers, this should not be seen as endorsement of a product. Developers should never imply or state that their product or company is endorsed or sponsored by TfNSW or any of its agencies unless they have written consent from TfNSW. When using TfNSW brand elements, please follow the below guidelines:

  • Do not modify brand elements in any way, including changing colours or format
  • The use of any TfNSW logo should be done only to attribute the data. Do not brand your product in such a way that states or implies it is owned or sponsored by TfNSW or any of its agencies
  • Ensure you understand which brand element is appropriate for your use, if you are unsure seek clarity from


As a consumer of transport data, and as a condition of the Creative Commons Attribution Licence, it is appropriate that you attribute data you use to TfNSW.

Find out which logo you should use below:

Transport for NSW Hop
When using public transport data please use the TfNSW Hop logo to attribute the data to TfNSW. This is the customer-facing brand of public transport, including trains, buses, ferries and light rail. You may use the horizontal or vertical version.

Transport Hop logoTransport Hop logo

Roads and Maritime Services Splice
When using roads/traffic data please use the Roads and Maritime Services Splice logo to attribute the data. The Splice is the customer-facing brand for Roads and Maritime. You may use the horizontal or vertical version.

Roads and Maritime logoRoads and Maritime logo

Mode symbols

TfNSW mode symbols are used to help customers easily identify train stations, bus stops, light rail stops and ferry wharves on the public transport network. These are copyrighted by TfNSW, but you may use them to identify TfNSW public transport stations, stops and wharves in your app or on your website.

These mode symbols are used to identify stations, stops and wharves owned and operated by TfNSW only. Do not use the mode symbols to indicate stations, stops and wharves not used by TfNSW services.

Train symbolBus symbolFerry symbolLight rail symbolRegional Train symbolCoach symbol

For white backgrounds:

Train symbol white backgroundBus symbol white backgroundFerry symbol white backgroundLight rail white background


Pictograms can be used to represent public and private transport modes in NSW. They should only be used at a small and secondary scale. The included pictograms are copyrighted by TfNSW.

Public transport
Please use the below pictograms to represent public transport owned and operated by TfNSW. Pictograms for trains, buses, ferries and light rail should always face left.

Trains pictogramBuses pictogramFerry pictogramLight rail pictogramNSW Trains pictogramCycle pictogramPedestrian pictogram

Private services
The following pictograms can be used to represent private services, which are those not owned or operated by TfNSW.

Private Bus PictogramPrivate Coach PictogramPrivate Ferry PictogramPrivate taxi pictogram

Trip Planner Widget

You may add the TfNSW Trip Planner to your website. Click here to set up the trip planner.


Below is the official colour palette for TfNSW assets. We encourage the use of these in your apps.
Image of the TfNSW colour palette to use for marketing

TfNSW promotion

Transport for NSW (TfNSW) promotes a number of third party apps that utilise transport data to benefit our mutual customers. Previous promotions include:

Billboards and posters

Train poster with phoneBus poster with phoneLight rail poster with phoneRegional poster with phoneReal time poster with phoneFerry poster with phone

Social Media

Picture of applicationsMobile App on twitter feedMapping app on twitter feed


Release of Real Time Train Apps

Roadmap App - Real-time Traffic App for NSW Drivers

Metarove - real time trip planning for those with limited mobility

The story behind - an app for those with limited mobility

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