Marketing Resources
TfNSW encourages the use of transport data to produce innovative products and outcomes for our customers. To make identification of public transport easier for our mutual customers, TfNSW provides developers with official brand elements.
Guidelines
While TfNSW provides data to developers, this should not be seen as endorsement of a product. Developers should never imply or state that their product or company is endorsed or sponsored by TfNSW or any of its agencies unless they have written consent from TfNSW. When using TfNSW brand elements, please follow the below guidelines:
- Do not modify brand elements in any way, including changing colours or format
- The use of any logo should be done only to attribute the data. Do not brand your product in such a way that states or implies it is owned or sponsored by TfNSW or any of its agencies
- Ensure you understand which brand element is appropriate for your use. If you are unsure seek clarity from OpenDataProgram@transport.nsw.gov.au.
Logos
TfNSW Logo
As a consumer of transport data, and as a condition of the Creative Commons Attribution Licence, it is appropriate that you attribute data you use to TfNSW.
When using public transport data, please use the Transport logo to attribute the data to TfNSW. This is the customer-facing brand of public transport, including metro, trains, buses, ferries and light rail.
Logo reversed using modal colours
Mode Symbols and Pictograms
TfNSW mode symbols are used to help customers easily identify metro stations, train stations, bus stops, light rail stops and ferry wharves on the public transport network. These are copyrighted by TfNSW, but you may use them to identify TfNSW public transport stations, stops and wharves in your app or on your website.
These mode symbols are used to identify stations, stops and wharves owned and operated by TfNSW only. Do not use the mode symbols to indicate stations, stops and wharves not used by TfNSW services.
Pictograms can be used to represent public and private transport modes in NSW. They should only be used at a small and secondary scale. The included pictograms are copyrighted by TfNSW.
If you require official versions of any logos, mode symbols, pictograms or icons for your app, please have a look at the following dataset - Transport Mode Symbols and Pictograms
Trip Planner Widget
You may add the TfNSW Trip Planner to your website.
Colours
Below is the official colour palette for TfNSW assets. We encourage the use of these in your apps.
Below is a guide for colour use for accessible digital content.
Maritime Icons
| Alcohol | Boating Over 65 | Cold Water | Good Judgement | LifeJackets |
| Paddling | Proper Lookout | PWC | Speed | Towing |
| Weather |
TfNSW Promotion
Transport for NSW (TfNSW) promotes a number of third party apps that utilise transport data to benefit our mutual customers. Previous promotions include:
Social Media
YouTube
Realease of Real-Time Train Apps
Metarove - real time trip planning for those with limited mobility
The story behind abil.io - an app for those with limited mobility