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Submit your idea to shape the future of transport.

Transport for NSW (TfNSW) is looking to harness new ideas to solve the complex transport issues that face Sydney as our population continues to grow and as we experience unprecedented levels of development investment.

To explore new products and ideas that can influence customer travel behaviours, TfNSW’s Sydney Coordination Office (SCO), in conjunction with Future Transport, is launching the Travel Choices Innovation Challenge. Sydney is undergoing some major transport changes and we want to reduce the impact of major construction on customers and to shape long term, sustainable travel behaviour. Our goal is to increase travel time reliability and reduce private vehicle trips as we build Tomorrow’s Sydney.

The SCO is responsible for transport coordination across Sydney, extending beyond the CBD. SCO established a hugely successful travel behaviour program, Travel Choices, to support the construction of the CBD and South East Light Rail and Travel Choices is now expanding this program to other areas including the B-Line corridor and Macquarie Park precinct. Travel Choices is the behaviour change program that, alongside network management and capacity creation, forms the SCO’s integrated travel demand management approach. The Travel Choices Innovation Challenge invites you to create an innovative product using TfNSW’s open data to support the expansion of the Travel Choices program. TfNSW has been actively making travel data open since 2012 and all data supporting this initiative is made available via the TfNSW Open Data Hub.

If you believe you can create a digital product that can influence customers’ travel choices and keep Sydney moving, we want to hear from you. Entries in the Travel Choices Innovation Challenge will need to address two inter-related mandatory challenges below. Applications could also look to address some or all of the additional challenges (see FAQs).

Mandatory Challenges:

  1. How can we develop a product to provide information to our customers that persuades and enables them to remode, retime, reroute and reduce their journeys by promoting the financial, social, environmental and health benefits for our commuting customers and the costs of private vehicle use?
  2. How can we use open data (and other existing tools and products) to make it easier for customers to obtain and interpret travel information which is specific to their needs?



The aim of the challenge is to prompt innovative thinking around digital products and services that could provide customers with trip planning information alongside messages that encourage customer travel behaviour change. Travel Choices utilises the following principles to engage with customers and influence travel behaviour change:

  • Remode – Customer Message: Use public transport as driving may no longer be your best option
  • Retime – Customer Message: Avoid travel during the peak.
  • Reroute – Customer Message: Use preferred driving routes where possible.
  • Reduce – Customer Message: Minimise the number of times you have to travel, especially by car.

We are looking for a product which utilises the TfNSW open data to support the above principles of the program and considers the function and useability of existing tools and products. The product should make it easier for customers to obtain and interpret travel information which is specific to their needs in a way that also should influence travel behaviour. Applications should attempt to support all four principles of the Travel Choices program. You can find out about Travel Choices and the work that the program has done in the CBD at our website: http://mysydneycbd.nsw.gov.au/supporting-business/travel-choices. Products will be launched to the market in Q3/4 2017.

Why get involved

Challenge winners will receive endorsement as the TfNSW Travel Choices preferred product. This means promotion of your product to the 644 CBD businesses already engaged with the Travel Choices program and the 169,200 customers that form part of the program’s audience. These numbers will continue to increase as the program grows. Further endorsement may include:

  • Incubation support to get your product live
  • Inclusion in media activities such as press releases, social media campaigns and promotion on transportnsw.info, Open Data hub, Developer Portal, and Tomorrow’s Sydney Travel Choices webpages
  • Promoted to businesses and customers via Travel Choices collateral
  • Ongoing support and partnership with transport agencies



To enter, you will need to submit an application by Friday 23 June explaining your idea/product. You can access the application here. There are a series of questions in the form linked to the Judging Criteria below. Successful applicants (finalists) will be invited to pitch their ideas to a judging panel. Winners will then go into an incubation program in preparation for endorsement by TfNSW and to launch their product.

Judging Criteria

Finalists in the challenge will have the opportunity to be endorsed by TfNSW. TfNSW endorses products that are of high quality, innovative and solve customer problems. Endorsed products are required to meet the Judging Criteria, including factors such as:

  • Customer Experience
  • Market Feasibility
  • Evidence-based
  • Innovation
  • Commercial Sustainability
  • Technical Feasibility

Endorsed products will receive support from TfNSW, as well as inclusion in media activities such as press releases, social media campaigns and transportnsw.info and Open Data Hub websites. Finalists’ products will be rigorously tested before being endorsed and launched to the market.

Key dates

Applications open – Friday 2 June

RSVP to Briefing session – Thursday 8 June COB

Briefing session – Thursday 8 June

Applications close – Friday 23 June

Finalists advised – Thursday 29 June

Pitch day – Tuesday 11 July

Winners informed – Friday 25 August

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